10 Laws of Social Media Marketing
By harnessing the power of content and social media marketing can help elevate your audience and customers in a dramatic way. But to start with no experience or knowledge could be difficult.
It is essential that you understand the basics of social media marketing. Maximize quality to increase their online entry points, within those 10 laws will help build a foundation that will serve your customers, your brand, and – perhaps most importantly – your bottom line.
1. The act of listening
Success with social media and content marketing requires more than listen and talk less. Read online content your target audience and participate in discussions to learn what is important to them. Only then you can create content and lead to conversations that add value instead of the clutter in their lives.
2. The development of the law
It is better to specialize to be a jack-of-all. A social media strategy and marketing of highly specific content to develop a strong brand has more chance of success than a broad strategy that tries to be all things to all people.
3. The quality of the law
Quality trumps quantity. It is better to have 1,000 connections online to read, talk and share their content with their own audience of 10,000 connections disappear after connecting to the first time.
4. The law of patience
Social media marketing success Content not happen overnight. Although it is possible to catch lightning in a bottle, it is much more likely that you have to commit long term to get results.
5. The law of capitalization
If you publish quality content amazing and works to build its online audience quality followers, who will share with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more.
This share and discuss the content of their new open spots for search engines like Google to find the entry on keyword searches. These entry points can reach hundreds or thousands of more potential ways for people to find online.
6. The influence law
Spend time to find online influencers in your market quality public and is likely to be interested in their products, services and businesses. Connect with people and work to build relationships with them.
If you get on your radar as an authority, interesting source of useful information, which can share your content with their own supporters, that you and your company could put in front of a huge new audience.
7. The law of value
If you spend all your time on the social Web directly promote their products and services, people will stop listening. You must add value to the conversation. Focus less on conversions and more on creating amazing content and develop relationships with influential people online. Over time, people will become a powerful catalyst for the word of mouth marketing for your business.
8. Recognize the law
You do not ignore someone who comes to you in person, so do not ignore them online. Building relationships is one of the most important parts of a successful social media marketing, so always recognize each person who comes to you.
9. Accessibility Act
Do not publish your content and then disappear. Be available to the public. This means that you need to publish content regularly and participate in discussions. Online subscriptions can be fickle and will not hesitate to replace you if you disappear for weeks or months.
10. The law of reciprocity
You can not expect others to share your content and talk to you if you do the same for them. Therefore, part of the time spent on social media should focus on share and discuss content posted by others.