Building Website for Free Yourself

Good design and website strategy to attract visitors who take three-quarters of the way to success. The last step is to get people to try their offerings and come back for more. The best way to do this is to treat every customer as unique. Fortunately, the Web lends itself to this kind of customization that is relatively easy and inexpensive, even for smaller companies.

With a little effort, you can meet the needs of all site visitors efficiently. In combination with the strategic line of work such as hitting customers every two weeks with a free newsletter or by offering a two for one special if your site can not visit in two months of tools readily available e-commerce allows you to customize as nothing more can do it.

The basis of the cookie-customization is a piece of information that allows sites where customers will know. A cookie is a piece of information that is sent to the browser with an HTML page when a user visits a site. The browser stores the cookie on the visitor’s hard drive. When the client revisits the site, the cookie back to the Web server with its new application, which allows your site to recognize returning visitors.

Here are some ideas for marketing programs that can be created from an analysis of stored cookies and email:

Send a postcard to customers who have not bought anything online in three months, offering a reward of $ 10 or $ 20 for online purchases.
Send an email with a new promotion a few weeks or months after a customer makes a purchase.
It will give the chance to win something, and that is easy for visitors leave once a week to participate in the contest.
If the customization seems too complicated, you can always design your website to talk to different groups of people. Let’s say you are a realtor who wants their site to meet various needs. Create a screen with this type of button bars:

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If you are a buyer, click here.
If you think about putting your house on sale, click here.
If you are a real estate agent from outside the area, click here.
If you want to join our team, click here.
This form of customization meets the needs of the different groups. You have made an effort to provide information tailored to each market segment. It costs a million dollars but increases its credibility and effectiveness.

How visitors to stay enough time to explore your site is as important as trying to visit first. Here are some tips on capturing the attention of visitors.

Make connections. Link to your email address. This means that most visitors can click to open a blank message and send you a note.
Fun. People who surf the Internet are looking for fun. should not be wild and crazy (unless you want to). Make sure that you offer original content presented in an entertaining way.
Add value. Offer something useful that customers can add significant value to your site. For example, customers can track their own packages at the FedEx website or invent a recipe for a new drink on the website of vodka Stolichnaya. While it may not be as elaborate, offering users the ability to download forms, play or create something useful or fun will keep them coming back.
Keep it simple. Do not build a site that is more than three or four levels deep. Internet users like to surf, but they get bored when they have to sift through piles of information to find what they want.
Provide a map. Use the icons and button bars to create clear navigation routes. A well-designed website should have a button at the bottom of each sub-page that takes visitors to the site’s home page.
Organize a competition. There is nothing more convincing than give something. Ask participants to fill out a registration form so you can know who will come to your site.
Make payment of a snap. If you set up an online store, offering customers an easy way to pay. Consider including a form of the command line, the control number or a fax line.

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