Consider these six tips for small business owners and experts before deciding on a site name.
Navigating the world of domain names can be a daunting task if you are not aware of how to get one. With countless warnings and hosting companies out there, it’s easy to feel overwhelmed or worse, make a mistake that could ultimately cripple your business.
Consider these do and not to small business owners and experts to help ensure domain name of your company.
Do: Include a location or keywords in the domain name if possible.
If your business is focused on a geographical area, try to put the location in your domain name, said John Bedford, a research consultant in Silicon Valley and author of the book that have a domain name – now what ?? ? When Mikalai Krivenko needed a domain name for your painting company in Hoboken, New Jersey, in 2009, his son Yuriy, a specialist in search optimization based in New Jersey Jersey City, suggested that put “Hoboken” in the name. For $ 11, Krivenko bought hobokenpainter.com, which appears at the top of keyword searches that include “Hoboken” and “painter”. If location, or what your company does, Krivenko advises: “Put the most important keyword for your industry in the domain.”
Do: register as the owner of the domain name.
Some business owners make the mistake of not making sure that you register your domain name is the name of the business owner. It is very important to be sure that is the domain owner and administrative contact, Bedford said. “It’s like a piece of property. If you do not own the property, you can not sell an existing business,” he said.
It is obvious, but common mistake made by business owners. Three years after Graham Hunt, 44, he began his real estate company Inmobiliaria Valencia, in Spain in 2000, the website design team of two people hired to build their cracked web site and had to choose between them. Chase soon found the couple has not chosen himself had registered as owner and administrative contact of the domain name, so Hunt does not have its own website. It took three years and ended up paying the unhappy couple nearly $ 6,000 in expenses for sales commissions to recover domain ownership, which originally cost only $ 15.
Do: Remember to renew your domain name.
When Nick Hoffmann, 32, the inetguru.com renewal of domain name of your business network in 2000 was lost, it was a blow for companies. The name was bought by someone else and they do not have access to email through the site, Hoffmann lost touch with customers. Finally, he turned the company. Who now works as director of operations of a market for spare parts for domains, Hoffmann suggests buying a record of five or 10 years ahead, or the creation of an annual payment of automatic renewal. Make sure the credit card on file expires, another common error that could lead to the loss of a domain name. “The aftermarket industry is entirely based on the names that fall,” he said. “It happens every day.”
Do not: Use hyphens, abbreviations or numbers in your domain name.
Instead, find a catchy name that is easy to remember and captures your business. Fan Bi, co-founder of Blank Label, a company of online custom shirt based in Boston learned this lesson when installed in a field in 2008. At that time, blanklabel.com was out of your price range $ 15,000. Bi chose blank-label.com for much less than $ 250. However, the business grew, he realized the name of the compound was far from being the best option. “You get much more than word of mouth if it’s a name you can easily, without having to specify” Bi said. Last year, after months of negotiations with the owner of the farm, he bought for $ 6,000 blanklabel.com. Only three months after the change, site traffic increased by 25%.
Do not: spend money on extensions other than .com.
When you register your domain name, you are bombarded with other versions of the buyer and .net and .co.uk. For most small businesses, it is not necessary. Investing in other extensions becomes important when patent or trademark protection, Bedford said. If you think a competitor might want the .NET version of your domain name, for example, consider the adoption of the first. “The reality is that you must pay for each of them,” Bedford said. “The value is really in the .com.”
No: Buy a domain without checking your past.
Even the available domains may face legal problems if the name is too similar to the trademark of another company. Almost a year after the release of LEEDTeacher based in New York in 2009, Zachary Rose learned the field LEEDTeacher.com infringed on the trademark of a solid profit. Rose, now 29, received a letter of dismissal and desist demanding that he change the name of their jobs green business formation and close the site. Eventually he was paid $ 2,000 in legal fees, changed the company name Green Education Services and lit the area with GreenEDU.com.