Creating a logo with ease by yourself
the logo of your company improves Ideally, potential and crucial first impression of your business partners customers. A good logo can loyalty between your business and your customers, establish a brand identity, and provide the professional look of an established company.
There are basically three kinds of logos. source-based logos consist primarily of a type treatment. The logos of IBM, Microsoft and Sony, for example, use type treatments with a twist that makes them distinctive. Then there are logos that literally illustrate what the company is like when a house painting company uses an illustration of a brush in its logo. And finally, there are abstract, such as Nike graphics that are linked to a company’s brand symbols.
“This symbol is meaningless until your company can communicate to consumers what their underlying associations are,” said Americus Reed II, a marketing professor at the University of Pennsylvania Wharton School, which conducted research on the triggers that lead consumers identify and become loyal to the brand. But building this mental bridge takes time and money. The Nike logo is not inherent meaning out of what has been created over the years through the efforts of marketing experience that have transformed the logo into an “indicator of identity” for a sporty lifestyle.
Growing businesses often can not afford the millions of dollars and years of effort required to create these associations, so a logo that clearly illustrates what your company is or may be a better option. Even a type of company name treatment may be too generic, says Placitas, New Mexico, logo designer Gary Priester, director of gwpriester.com, the web design company Arm Black Point Group. Priester believes customers should be able to say that just by looking at your logo.
Before you start drawing or to learn how to design a logo, first articulate the message you want to convey to your logo. Try to write a single instruction image prayer and mission to help focus your efforts. Stay true to this statement while creating your logo.
But this may not be enough to start. Here are some additional tactics and considerations that will help you create an appropriate company logo:
Look at the logos of other companies in their sector. Do your competitors use solid conservative images, or flashy graphics and type? Think about how you want to differentiate your logo from those of its competitors.
Focus on your message. Decide what you want to communicate about your business. Does he have a serious personality or independent light? What makes it unique compared to your competitors? What is the nature of your current target audience? These elements should play an important role in the overall design or redesign.
Get clean and functional. Your logo should work as well on a business card on the side of a truck. A good logo should be scalable, easy to reproduce, memorable and distinctive. Icons are better than photographs, which may be indecipherable if enlarged or reduced significantly. And be sure to create a logo that can be reproduced in black and white so you can be faxed, photocopied or used in an ad in black and white with greater efficiency in color.
Your business name will affect your logo design. If your business name is “DC Jewelers,” you can use a serif typeface luxury to accent the letters (especially if the initial account name). For a company called “Lightning Bolt Printing” logo might feature some creative implementation of-you guessed it-flash.
Use your logo to illustrate the key benefits of your business. The best logos immediate statement with a photo or illustration, not words. The logo “Lightning Bolt Printing,” for example, may have to spend the business benefit of “ultra-fast services printing, guaranteed.” The image of lightning could be manipulated to suggest speed and security.
Do not use clip art. However, it may be tempting, clip art can be copied too easily. Not only will original art make a more impressive statement about your business, but it will set your business apart from others.
Avoid very fashionable. If you’re redesigning your old logo, you run the risk of confusion among customers, or worse, alienating. One option is to make gradual changes logo. According to Priester, Quaker Oats modified the Quaker man on its packaging, a period of 10 years to avoid undermining customer confidence. But do not expect to make many changes logo. Instead, choose a logo that are pending for 10 to 20 years, maybe more. It is the mark of good design. In fact, when Priester logo, he expects never to see that new customer designs.
Watch your colors
One thing to be careful as you explore color options is cost. Your logo five colors can be beautiful, but once it comes time to perform on stationery, the price will not be so attractive. It will work in settings that allow only one or two colors. Try not to exceed three colors unless you decide it is absolutely necessary.
Your logo can appear in a variety of media: signage, advertising, stationery, delivery vehicles and packaging, to name a few. Remember that some of these applications have production limitations. Be sure to make a study of color. Look at the logo in a year, two versions and three colors.
Hiring a designer
While brainstorming logo itself is a crucial step in creating the image of your business, trying to create a completely on your own logo is a mistake. It may seem that the best way to avoid the high cost of going to a professional design firm, which charged $ 4,000 to $ 15,000 for a logo design. Note, however, that there are thousands of independent designers around which require much less. According to Stan Evenson, founder of Evenson Design Group, entrepreneurs on a tight budget should be for a designer. “There are a lot of [freelance] designers who charge rates ranging from $ 15 to $ 150 per hour, depending on their experience,” he said.
But not hire someone just because of their bargain prices. Find a designer who is familiar with your field. . . and with their help. If the cost still seems exorbitant, Evenson said, “remember that a good logo should last at least 10 years. If you look at the amortization of the cost over a period of 10 years, does not seem so bad.”
Even if you have a good eye for color and sense of what you want your logo to look like, you should always consult a professional designer. Why? They know whether a logo is not easily transferred in printed form or on a signal, then you could get to a beautiful design that can not be transferred or would cost too much money to print. Your logo is the basis of all promotional materials, so this is an area where spending a little more now can really pay off later.
Use and protection of your logo
Once you have produced a logo that embodies the mission of your company at a glance, make sure that the mark against use by other companies. You can ask a registered trademark in the US Patent and Trademark Office Web site marks.
Then, once protected, use it whenever possible on business cards, stationery, letterheads, brochures, advertisements, web page and any other place where the company name is mentioned. This will help you build your image, increase the visibility of your business and ideally lead to more business.
Creating a logo sounds easy, right? This could be. Remember to keep your customers and the nature of your business in mind when you put it all together. Over time, you have managed to build equity in your brand, and will become a positive and recognizable symbol of your product or service.