Marketing your business on Craigslist
Learn to highlight their products and services on this popular online market.
If you have never heard of Craigslist or have never considered using the site to promote your business, the following tips will help you determine if it might be a good choice for you and provide another outlet for marketing their products and services.
What sells best in Craigslist
Services such as tutoring, car repairs and real estate products, such as furniture wholesale, shipping and retail mail, Craigslist is the ultimate destination for online marketers. If you manufacture products, provide services directly or sale of regional products, Craigslist is a marketing tool that you should consider. You can also easily promote an eBay store, a franchise or a referral partner. And it’s a bourgeoning business opportunity for affiliates and webmasters looking for new ways to find customers.
Identifying your market
Like any other advertising medium, Craigslist requires some important strategy for its usefulness is simplicity. To begin, you must determine which city or cities which will publish an ad. If you are a service provider, you can identify available cities in Craigslist covering your service area. Note that some areas overlap. For example, if you are a mobile hairdresser in Orange County, California, but the service from Los Angeles to San Diego, Craigslist reaches its service area in four cities. While you want to develop your mail and calendar in each of these areas to increase your visibility. If you sell a product or provide a service at national level, the opportunity to reach new customers is even greater.
Post to Craigslist, either at national or local level, you have to understand the rules. Craigslist has in place – a set of rules that prohibits advertisers to show more or spam users. You can follow these rules and still get excellent exposure. To start, develop unique ads for each city published, focusing on specific products and run on a promotional calendar. Never place exactly the same ad within 48 hours and be careful to remove the old ad. Craigslist users are quick to identify companies who abuse the system and can be quite ruthless. Craigslist signaling system puts the power control spam in users’ hands.
Build an ad on Craigslist can be as simple as typing in a text, or you can embed HTML and images. Usually, what works best is the direct approach. For example, if you are a real estate agent using Craigslist to promote properties for sale, building a text ad that incorporates images of the properties for sale – you do not need to know HTML to do this. Just set the specifications of the properties sell best property and sales not keep to a minimum. Be sure to include important search words, like “three bedroom” or “condominium”, as well as regional identifiers, including zip code, city or community name. This is done to people looking for specific items you find in the search results.
Craigslist search function not based on a search algorithm; however, the search results are displayed first by date and keyword. This makes the text content of your very important announcement. Image ads only increase the effectiveness of ads. And add images to your ad is not difficult. If not experience the network using the “upload images” available for the visualization process. (If you want to make a large or more than one image, you need to upload your images to your own web server and reference them in your ad using the html base.) The images, however, are not necessary. Often the most successful ads on Craigslist are simple text ads to go straight to the point.
When sending messages in several cities and offer specific promotions, track ads that produce the best results is important. You can follow a Craigslist ad by e-mail, phone number or web reference. Each monitoring mechanism should include a single component such as a personal website, email address, telephone or reference code. How you choose to follow you should depend on your industry and the use of methods typical customer to communicate with you. Unlike eBay, Craigslist does not provide all demographic groups or monitoring.
If you sell a product or service, it is important to understand the competitive landscape on a daily or weekly basis. Supply and demand for certain products or services fluctuate. Take time to know the other players in their cities or categories. If you see a run on a particular product, focus on something free. For example, if you are a wholesaler of mattresses and see a large number of mattresses brand and / or specific size flood their market rates or connection or focus your energy on a size or different bed frame until the market stabilizes . Also, consider the season and Demography (both income and recreation) cities in which you post. In winter, a snowmobile sell nearly as well in California as it will in Vermont.
As an open, Craigslist welcomes vendors from all walks of life. Note that, as a business owner, you are as likely to compete with ordinary people who sell the contents of your attic are a national brand retail overlooking the interruption in their market. The element defines Craigslist community apart from its competitors. Harnessing the power of her to do more than the community screen. The area offers Craigslist is more forums. Use the forums to communicate with other potential sellers and buyers or establish an ethical voice asset to your business.
Fraud exists in every corner of the business world, both online and offline. The anonymous nature of Craigslist – what makes it so popular – is also the reason why you should take steps to protect against fraud. In the absence of a member of evaluations or system suppliers, craigslist can fall prey to fraudsters. Make an effort to talk to every new customer by phone, only items once payment is received, and always use your best judgment in relation to commercial transactions.
Craigslist continues to grow rapidly – most cities have come online in recent months and longer expected to launch next year. The buzz around this great resource is sweeping the nation, and every day people around the world to visit the site, looking to buy from reputable suppliers and service providers. Enter the action by leveraging the marketing power of Craigslist.