5 Tips to publish your own book

Here are five steps to get started:

1. Decide on an interesting topic. I do not know what to write? Stay away from your business blog message retreading or simply publish marketing materials. Want to show your experience in a distinctive attractive way, Cavanaugh, Gray, founder of Entrepreneur CafÈ, a small development firm based in Chicago companies said. “Do not be too or theoretical too technical, unless you are talking to a very specific niche players.” Both print and electronic books can you be as short as 100 pages or as long as 300, he added.

2. Know the basics. Do your homework on the publication of the rules before you start. For example, possession of the International Standard Book Number, which can be purchased at isbn.org $ 125, can help retain the publishing rights to future upgrades to create more easily editions of his book and released publishing platforms, he said Marna Friedman, a consultant based in Atlanta who advises small businesses on self-publishing. However, some publishers acquire the ISBN in its name, which means you have to stick with the same company for future editions, he adds.

3. Plan your budget. A big expense is the cost of the publication, which extend around $ 5 to $ 20 a printed book. (Most e-books have a small fee.) Friedman recommends choosing a publishing platform that offers a print option of the application, allowing you to order books, when necessary, instead of paying for an order to bulk. Otherwise, you may end up ordering too many copies and end up with leftovers. Sites usually ask authors to buy at least 15 copies per prizes preferential bulk.

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You must also consider publishing and graphic design costs, which together can total $ 4,000 to $ 8,000, said James Altucher a hedge fund manager based in New York which has four self-published books. If you are tempted to take shortcuts for assembly and design, remember that a visually unattractive book with errors will damage your credibility. “There is nothing worse than grammatical errors in a book published,” says Altucher.

4. Develop a marketing strategy. Even if you have not started to write a bestseller, you must understand a marketing strategy for the book before publication. Do you want to promote on Twitter or Facebook? Or is it simply be mailed to potential customers? You can also use the Web site of your company to promote the book by creating a separate tab on your page or a special blog. If you plan to market your book to a wider audience than its target customers, compare the costs of royalties from various publishing sites to see where the most money to be had.

5. Choose an editor. Here are four sites to consider. They all offer self-publishing software and allow users to publish and distribute their books.

CreateSpace: Launched in 2007, the branch of Amazon self-publishing allows users to publish electronic books for the Kindle and print hard copies. The books are sold at CreateSpace or Amazon.com. The site also offers possibilities of distribution at additional cost. Creating the book is free, like Kindle versions. However, demand printing costs about $ 4.50 per copy of a book of 300 pages. If the same book sells for $ 15, the author can expect $ 4.50 in royalties for the use of Amazon.com.

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Comment: The site six years old, it allows users to create coffee table books with colorful pictures, and other types of printed books. hardcover books cost $ 3.95 to $ 49.95 per copy in order on demand, depending on the size of the book. Authors retain all revenues from the sale of the copies themselves.

Booktango: Start earlier this year, the self-publishing service that offers e-books. It is free to publish and distribute e-books, while writers pay $ 49 to $ 359 for more services, including editing, marketing and design. Writers retain all sales revenues. The books are sold through the site, but also can be downloaded to other sites, including Amazon and Apple iBookstore.

Lulu: Founded in 2002, this site offers e-books and printed books. Authors pay $ 8.50 per printed copy of a book of medium size, while e-books are free. The company takes a commission of 20 percent on sales of books and writers gather the rest. Lulu provides the distribution of electronic books in the iBookstore, Barnes & Noble Nook bookstore and the Lulu Marketplace and Amazon and Lulu market for printed books.