How to Start an Online Business
There is a proven sequence of steps you can take to ensure your success when starting a small business online. I saw thousands of people start and grow successful businesses by doing the following:
Find a need and fill it.
Write text that sells.
The design and building a website easy to use.
Use search engines to drive traffic to your site.
Establish an expert reputation for yourself.
Follow up with your email clients and subscribers.
Increase your income by selling backend and upselling.
Everyone, both beginners and online entrepreneur can benefit from this process of learning how to start an online business.
Step 1: Find a need and fill
Most people who are beginning to make the mistake of looking for a first product and a second market.
To increase your chances of success, start a market. The trick is to find a group of people who are looking for a solution to a problem, but not finding many results. The Internet makes it kind of easy market studies:
Visit online forums to see what questions are about people and what problems they are trying to solve are.
Do the keyword research to find keywords that many people are looking for but for which there are not many sites are competing.
Check your potential competitors by visiting their sites and taking note of what they are doing to meet demand. Then you can use what you’ve learned and create a product for a market that already exists – and do better than the competition.
Step 2: writing copy that sells
There is a proven sales copy formula that takes visitors through the sales process from the moment they arrive until the time of making a purchase:
Generate interest with a compelling title.
Describe the problem your product solves.
Establish your credibility as a program of solving this problem.
Add testimonials from people who have used their product.
Talking about the product and how the user benefits.
Make an offer.
Make a strong guarantee.
Ask for the sale.
Throughout your copy, you need to focus on how your product or service is uniquely able to solve people’s problems or make their life better. Think like a customer and ask, “What’s in it for me?”
Step 3: Design and build your website
Once you have your market and product, and has nailed your sales process, you are now ready for your web design for small businesses. Remember to keep it simple. With less than five seconds to capture someone’s attention – otherwise, they are gone, never to be seen again. Some important tips to consider:
Choose one or two simple font on a white background.
Make your navigation clear and simple, and the same on all pages.
Only use graphics, audio or video if they are to improve their message.
Include an opt-in offer so you can collect e-mail addresses.
Make it easy to buy – no more than two clicks between the potential customer and cashier.
Your website is your online store to be customer-friendly.
Step 4: Use search engines to drive targeted buyers to your site
Pay-per-click advertising is the best way to get traffic to a new site. It has two advantages over waiting for traffic to come to you organically. First, PPC ads appear on search pages immediately, and secondly, PPC ads allow you to test different keywords and titles, sale prices and approaches. Not only can you get immediate traffic, but you can also use PPC ads to discover your best converting keywords, most. Then you can distribute the keywords of your website in your copy and code, which will help your rankings in the organic search results.
Step 5: Establish an expert reputation for yourself
People use the Internet to find information. Provide this information for free to other sites, and you will see more traffic and higher rankings in search engines. The secret is to always include a link to your site every tidbit of information.
Provide free, expert content. Create articles, videos or any other content that people will find useful. Distribute this content through article directories online or social media sites.
Include links “Send to a friend” in the valuable content on your site.
Become an active expert in industry forums and social networking sites where your target market hangs out.
You reach new readers. But even better, every site that publishes content link to yours. Search engines love links from relevant sites and will reward you in the rankings.
Step 6: Use the power of email marketing to convert visitors into buyers.
When an opt-in list is built, you are creating one of the most valuable assets your online business. Your customers and subscribers have given permission to send email. Which means:
You are giving them something they asked for.
To develop lasting relationships with them.
The answer is 100 percent measurable.
E-mail marketing is cheaper and more effective than newspapers, television or radio, because it is highly targeted.
Anyone who visits your site and opts to your list is a very hot lead. And there is no better tool than email to follow up with potential customers.
Step 7: Increase your income by selling backend and upselling
One of the most important strategies of Internet marketing is to build the lifetime value of each customer. At least 36 percent of people who have bought from you once you buy again, if you follow them. Closing the first sale is by far the hardest part – not to mention the most expensive. So use back-end selling and upselling to get them to buy again:
Offer products that complement their original purchase.
Send electronic loyalty coupons redeemable on your next visit.
Offer products on its website “thank you” after they buy.
Reward its customers for their loyalty and they will be even more loyal.
The Internet is changing so fast that a year online equals about five years in the real world. But the principles of how to start and grow a successful online business has not changed at all. If you are starting a small business online, stick to this sequence. If you’ve been online for some time, do a quick check and see if there is not neglect, or has never had time to do first. You can not go wrong with the basics.