How to write your mission statement
To sum up the mission of your company helps you focus on the steps needed to succeed. Here is how to create a mission statement that is uniquely yours.
A mission statement is a key tool that can be as important as your business plan. Capture, in a few sentences the essence of your business goals and the underlying philosophies. Equally important, the mission statement states what your business is about your customers, employees, suppliers and the community.
The mission statement reflects all facets of its business: the scope and nature of the products, prices, quality, service, the market situation, the growth potential, the use of technology, and relationships with customers, employees, suppliers, competitors and the community.
“Mission Statement to help clarify what your business is, your goals and objectives,” says Rhonda Abrams, author of Business Plan: Secrets and Strategies.
Your mission statement should reflect your special niche company. However, declarations studying other companies can fuel your creativity. A mission statement shows the Abrams developed:
“AAA Inc. is a courageous and imaginative food company, which aims to develop high quality, moderately priced, sometimes unusual foods using only natural ingredients. We see ourselves as partners with our customers, our employees, our community environment and our environment. our goal is to be a brand recognized at regional level, taking advantage of the interest held in the southwestern and Mexican food. our goal is moderate growth, annual profitability and maintain a sense of humor “.
Or consider the declaration of a businessman developed for consulting firms: .. “ABC Enterprises is a company dedicated to the development of human potential Our mission is to help people to create innovative solutions and make informed decisions . to improve their lives to motivate and encourage others to achieve their own personal and professional development Our motto is: Together, we believe the best in everyone enriches everyone. ”
To arrive at a declaration on the key elements of your business, start with the right questions. business consultant David Tucker plane said the most important question is, What business are you? As they have already gone through the process of creating your niche, answer this question should be easy for you.
By answering the following questions will help you create a verbal picture of the mission of your company:
Why are you in business? What do you want for yourself, your family and your customers? Consider the spark that ignited his decision to start a business. That will continue to burn?
who are your clients? What can you do for them that will enrich their lives and contribute to their success – now and in the future?
What image of your business is what you want to convey? Customers, suppliers, employees and the public have any perception of your business. How you create the desired image?
What is the nature of your products and services? What factors determine the price and quality? See how they relate to the reasons for the existence of your business. How all this will change over time?
What level of service do you offer? Most companies believe they offer “the best service”, but agree to your customers Do not be vague? Define what makes your extraordinary service.
What role do you and your employees to play? prudent to develop a leadership style that organizes challenges and recognizes the captains employees.
What kind of relationships that will keep with suppliers? Each company is working with its suppliers. When you succeed, so do they.
How are they different from your competitors? Many entrepreneurs forget that they perform the same dollars than its competitors. What’s better, cheaper or faster than other competitors? How can you use the weaknesses of competition to your advantage?
How are you using technology, capital, processes, products and services to meet your goals? A description of its strategy to keep their energies focused on their goals.
What philosophies or underlying values ??guide your answers to the above questions? Some companies choose to list separately. write clarifies “why” behind his mission.
Putting it all together
Like anything of lasting value, the development of a mission statement takes time, thought and planning. However, the effort is worth it. In fact, most new entrepreneurs find that the process of drafting the mission statement is as beneficial as the final declaration itself. Going through the process helps reinforce the reason for what you do and clarify the motivations of your business.
Here are some tips to make your mission statement best it can be:
Involve related to your business. Even if you are a sole proprietor, which provides at least one of the ideas of the other person in their mission statement. Other people can help you see the strengths, weaknesses and gaps may be lost. if you have partners or investors to include, think members informed of family and close friends, employees or accountants. Make sure, however, to gather people to support positive who really want you to succeed.
Set aside several hours – a full day if possible – to work on your return. Mission statements are short – usually more than one sentence, but rarely more than one page. However, writing is not a short process. It takes time to reach a language that describes simultaneous heart and soul of an organization and serves as an inspiration beacon for all those involved in the business.
Fix a date. Set aside time to meet people who are going to lead. Write a list of topics to talk or think. Find a quiet, comfortable place away from phones and interruptions.
Be prepared. If you have several people involved, be equipped with refreshments, lists other items, paper and pencils. Because not everyone understands what the mission statement is about, explain its meaning and purpose before starting.
excellent idea. Consider all ideas, no matter how silly it seems. Stimulate ideas discussed set of sample mission and to think or discuss issues in the previous section. If you work with a group, use a flip chart to record responses for all to see. Once you have finished brainstorming, ask everyone to write individual mission statements for your business. Read the statement, select the best parts and pieces and fit them together.
Use “radiant words.” Once you have the basic idea of ??writing, polish the language of your mission statement. “Every word counts,” says Abrams. The statement should create dynamic visual images, and inspire action. Use, verbs and adjectives unconventional colors to brighten up your statements. Feel free to let words like “kaleidoscope “” sizzle “,” joy “,” extravagant “and” amazing “to add zest If you want customers to flaunt their products and services, he said -.. and the reasons Some companies include a glossary defines terms used in the statement.